KITCHENAID PRODUCT LAUNCH
KitchenAid released their biggest product overhaul in over 18 years, launching the first-ever black stainless steel appliances on the market. We turned a product focused campaign into something people who love to cook could relate to.
:30 ANTHEM VIDEO: We created a product spot that highlighted the endless possibilities you can create using the suite of KitchenAid appliances.
WEBSITE: A lot of details went into the design and finish of the new appliances. We created a parallax site that let users experience the product in an engaging way. Check it out here. We also created a mobile experience that didn't sacrifice the high impact animations.
PRINT:
A series of the new products ran in various food and design focused magazines. These ads were completely unique in the market and broke the mold in a sea of overly stylized lifestyle kitchen images.
A series of the new products ran in various food and design focused magazines. These ads were completely unique in the market and broke the mold in a sea of overly stylized lifestyle kitchen images.
HIGH IMPACT PRINT: KitchenAid sponsored the 2015 House Beautiful Kitchen of the Year to help tell the design focused story around the product launch, we created this high impact piece.
BANNERS: We created a series of banners for the campaign.