MORGAN WEINER
  • CoverGirl Rantin' & Raven
  • Charmin Van-Go
  • LPCS
  • KitchenAid Spiralizer
  • KitchenAid Product Launch
  • KitchenAid F&W
  • KitchenAid Apple Challenge
  • Sharpie
  • Sharpie.com
  • Sprint - Social
  • Sprint - April Fools
  • Sears
  • KFC ESPN Takeover
  • IMPROV KITCHEN
  • ABOUT
  • RESUME
  • CoverGirl Rantin' & Raven
  • Charmin Van-Go
  • LPCS
  • KitchenAid Spiralizer
  • KitchenAid Product Launch
  • KitchenAid F&W
  • KitchenAid Apple Challenge
  • Sharpie
  • Sharpie.com
  • Sprint - Social
  • Sprint - April Fools
  • Sears
  • KFC ESPN Takeover
  • IMPROV KITCHEN
  • ABOUT
  • RESUME
connect:

KITCHENAID PRODUCT LAUNCH

KitchenAid released their biggest product overhaul in over 18 years, launching the first-ever black stainless steel appliances on the market. We turned a product focused campaign into something people who love to cook could relate to.
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:30 ANTHEM VIDEO: We created a product spot that highlighted the endless possibilities you can create using the suite of KitchenAid appliances.
WEBSITE: A lot of details went into the design and finish of the new appliances. We created a parallax site that let users experience the product in an engaging way. Check it out here. We also created a mobile experience that didn't sacrifice the high impact animations.
PRINT:
A series of the new products ran in various food and design focused magazines. These ads were completely unique in the market and broke the mold in a sea of overly stylized lifestyle kitchen images. 
HIGH IMPACT PRINT: KitchenAid sponsored the 2015 House Beautiful Kitchen of the Year to help tell the design focused story around the product launch, we created this high impact piece.
BANNERS: We created a series of banners for the campaign.
©2018 Morgan Weiner. All rights reserved.
  • CoverGirl Rantin' & Raven
  • Charmin Van-Go
  • LPCS
  • KitchenAid Spiralizer
  • KitchenAid Product Launch
  • KitchenAid F&W
  • KitchenAid Apple Challenge
  • Sharpie
  • Sharpie.com
  • Sprint - Social
  • Sprint - April Fools
  • Sears
  • KFC ESPN Takeover
  • IMPROV KITCHEN
  • ABOUT
  • RESUME