KITCHENAID "HAVE DINNER WITH US" PROGRAM

For the first time ever, KitchenAid brought one of the worlds most exclusive food festivals to cooks across the country by democratizing the FOOD & WINE Classic in Aspen. We partnered with celebrity chef Chris Cosentino to bring his menu from the festival to everyone. 

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VIDEOS: We created a series of 3 videos for each course of his challenging menu from the festival. Instead of doing a step-by-step recipe tutorial, the videos focus on some of the more challenging aspects of the recipe and give Chef's tips for pulling the meal off. 

PRINT: We ran a single page ad the month of the festival letting consumers know about the program. The month after the festival, we ran this 4-page print ad showing off the menu and our appliances so that consumers know it's not too late to have one of the most exclusive meals in the world. 

SOCIAL: We live streamed Chris Cosentino's demo from the festival connecting the audience at home with the audience in Aspen. This was KitchenAid and our agencies first time doing a FB Live event. We also created a series of posts to promote the program, engage our fans and help them pull off this challenging menu.

HOMEPAGE TAKEOVER: We had a few different high impact media units that supported the program and all of the incredible content we got in partnership with Food & Wine. We worked with their editorial team to create wine pairings, hosting tips and everything needed to create the festival at home.

PROGRAM LANDING PAGE: We created a page on KitchenAid.com to house all of the content for the program - shoppable recipes, Chef's technique videos, wine pairings, hosting tips, and product tips. Check it out at KitchenAid.com/AspenDinner

ADDITIONAL ELEMENTS: we created OLA, CRM emails and and blog posts from top influencers like Joy the Baker and on KitchenAid's blog.